Special Project: Design Landscape: A Complete Guide to Digital Design Jobs
Context
A research-driven ebook created during my time as Creative Producer at FlowMapp. Over three months, I conducted 100+ interviews with design directors and leads at Fortune 500 companies to map the evolving landscape of digital design careers — the roles emerging, the skills required, and the paths available to designers at every level.
The Work
I independently conceived, researched, wrote, and published a 45-page ebook covering new job opportunities in the design industry, required skills per role, and transition resources. The project combined large-scale qualitative research with editorial production — from interview frameworks to final layout.
Results
1,000+ downloads in the first months after launch. Ranked #2 among design books on ProductHunt on release day — behind a Figma project. Received 149 upvotes and sparked inbound partnership inquiries from design communities interested in the interview research.
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