Content Project: Design Voices — 80+ Interviews with Designers from Top Tech Companies

Context 

Design Voices was an editorial project I conceived and ran during my time as Creative Producer at FlowMapp. The idea: give designers from leading international companies a platform to share honest insights about work, creativity, and life — and use that content to bring FlowMapp's target audience directly to the product.

The Work 

I sourced, scheduled, and conducted 80+ interviews with designers from companies including Headspace, Coinbase, Meta, Bumble, Revolut, Uber, and Intuit. Each interview was edited into a standalone piece and distributed across FlowMapp's own channels and — crucially — through the interviewees' own LinkedIn networks, reaching their professional communities organically.

The content strategy was deliberately audience-first: by featuring practitioners that FlowMapp's ideal users already followed and respected, each publication brought warm, relevant traffic to the product.

The project ran for a year. For the first six months, I actively sourced contributors. By the second six months, designers were finding me and joining a waitlist — a signal of both the project's credibility and its value for content planning.

When I left FlowMapp, the project closed. I wrote a highlights article on Medium capturing the most memorable insights from a year of conversations.

Results 

80+ interviews published. Site traffic grew 11% over six months, attributable in part to LinkedIn distribution through interviewees' networks. Inbound contributor requests replaced outbound sourcing by month seven.

→ Read the highlights article on Medium