Article at IT's Tinkoff: "10 Ways to Develop a Personal Brand in Tech without SMM"

Context 

Pitched and wrote a piece for Tinkoff's external tech blog — a platform focused on engineering and tech careers. My angle was intentionally different: instead of technical content, I proposed a more human take on personal branding for people who don't want to be in the spotlight.

The Work 

Developed the concept independently, then collaborated with the in-house editor to adapt the piece for a tech-first audience. The article reflects my broader interest in mentorship and professional growth from the inside out.

Results 

50+ likes on publication. The article caught the attention of internal event organizers — I was subsequently invited to speak on the same topic at a company event.

Read the full article at IT's Tinkoff Medium page.