Photo by João Jesus on Pexels

Serafima Aleksandrova

Content Lead / Strategist

About Me

Hi, I am an experienced Content Marketing specialist with 8 years of expertise in the tech industry, fueled by a passion for fintech and web3. 

I thrive on discovering the deeper motivations behind user behavior, weaving these insights into compelling content experiences.

How I Work

I work with a focus on autonomy and creativity, leveraging the Jobs-to-be-Done framework to uncover user motivations. 

My approach blends a 360-degree strategy, ensuring every aspect of content creation aligns seamlessly to deliver impactful results.

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My Recent Works

8 insights I gained while writing an ebook in 3 months

In September 2021, I started working on my first ebook, about the history and evolution of design jobs.

As the content producer and writer of the book, I learned quite A LOT during the whole process. Mainly how fascinating and impressive the design industry is and how sophisticated and twisted the recruitment process can be for young, mid-senior level, and even very experienced designers.

Here are the 8 major insights I learned about writing an ebook that I’d like to share with you