Photo by João Jesus on Pexels

Serafima Aleksandrova

Content Team Lead / Content Strategist

About me

I'm a content strategist and lead with 9 years in tech — I've built teams, launched content strategies for design startups and fintech corporations, and conducted 100+ interviews with design directors from S&P 500 companies and NASA.

In 2024 I expanded into teaching and mentorship:
I lectured two cohorts of marketers at Setters Education and mentor content specialists on building sustainable creative practices.

I write expert pieces, consult companies, and work with NGOs supporting women in crisis.

I'm currently open to consulting projects and full-time roles in tech and beyond.

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Featured Projects

thenext agency • 30 April 2026

Consulting Project: Marketing Strategy for "the next" — Annual Conference on Human Behavior

A two-month consulting engagement covering landing page conversion, media kit redesign, and a full content rollout — helping an annual Moscow conference secure Kommersant, RBC, and 14+ partners before launch.

Arrr agency • 20 October 2023

Special Project: Chat-Bot "Your First Day in a Tech Company" Arrr Agency

Scripted interactive career simulations for 5 major CIS tech companies — including Kaspersky and VK — as part of a Telegram chatbot that attracted 1,000+ users. Developed decision trees, CJMs, and response logic for each scenario.

Product Hunt • 12 January 2022

Special Project: Design Landscape: A Complete Guide to Digital Design Jobs

I interviewed 100+ design directors at Fortune 500 companies and turned their insights into a 45-page ebook — downloaded 1,000+ times and ranked #2 among design books on ProductHunt on launch day.

My Recent Works

thenext agency • 30 April 2026

Consulting Project: Marketing Strategy for "the next" — Annual Conference on Human Behavior

A two-month consulting engagement covering landing page conversion, media kit redesign, and a full content rollout — helping an annual Moscow conference secure Kommersant, RBC, and 14+ partners before launch.

LinkedIn • 28 January 2026

Content Marketing Tutor · Setters Education · 2025

Led two cohorts (60+ students) through a Content Marketing curriculum — from editorial planning to distribution strategy. Reviewed and graded final capstone projects.

LinkedIn • 23 March 2025

Bespoke Storytelling: A Hardcover Portrait as a Birthday Gift

A personal gift project — I joined as content producer to turn family interviews into a cohesive, editorial-quality narrative for a hardcover book about the birthday girl.

Muzli • 28 October 2024

Article at Muzli: "How AI and 3D Design are Shaping the Future of Digital Products"

An editorial piece for Muzli (220k+ readers) — I interviewed a Product Designer from Meta and a 3D studio CEO on how AI is transforming digital experiences, from personalized interfaces to immersive web graphics.

IT's Tinkoff • 12 February 2024

Article at IT's Tinkoff: "10 Ways to Develop a Personal Brand in Tech without SMM"

Not every expert wants to be a public figure. This piece maps out personal branding strategies for tech professionals who prefer to let their work speak for itself.

Arrr agency • 20 October 2023

Special Project: Chat-Bot "Your First Day in a Tech Company" Arrr Agency

Scripted interactive career simulations for 5 major CIS tech companies — including Kaspersky and VK — as part of a Telegram chatbot that attracted 1,000+ users. Developed decision trees, CJMs, and response logic for each scenario.

GSO SPbU • 29 June 2023

Special Project: 30th anniversary of GSOM SPbU

Developed interview scripts and conducted 10+ interviews for GSOM SPbU's 30th anniversary project — including a conversation with the school's director, who also serves on the board of VTB Bank.

Product Hunt • 6 March 2022

Article at ProductHunt: "8 insights I gained while writing an ebook in 3 months"

A first-person piece on ProductHunt Stories about writing my debut ebook — earned 300+ upvotes and sparked inbound interest from design communities across the platform.

Product Hunt • 12 January 2022

Special Project: Design Landscape: A Complete Guide to Digital Design Jobs

I interviewed 100+ design directors at Fortune 500 companies and turned their insights into a 45-page ebook — downloaded 1,000+ times and ranked #2 among design books on ProductHunt on launch day.

Medium • 11 November 2021

Article: "5 All-Time Favorite Ideas from Design Voices"

Design Voices is a space for designers to share stories about the reality of working in the industry, managing work-life balance, finding sources of inspiration and other important topics for our daily lives.